On this episode, Scott and Pat discuss technology and why without a savvy digital marketing approach, your business will likely never reach its potential. They then talk about the changes to Hanson McClain’s Money Matters, their 20-year old radio program that broadcasts on flagship stations throughout the West. Lastly, they welcome Hanson McClain’s Brad Boekestein, a digital marketing expert, who discusses what’s next for marketing in the advisory sector.
On the very first Advisor2Advisor podcast, long-time Hanson McClain’s Money Matters radio show co-hosts Scott Hanson and Pat McClain discuss the growth of Hanson McClain from a single desk in a rented office into a multi-billion-dollar RIA. Other topics include: How to meet the needs of both employees and clients, niche marketing, and what advisors need to do to adapt to the changing needs of modern retirees.